Direct Mail Profit Calculator

Campaign inputs

Run the numbers

Drag a slider or type an exact value.

Postcards Sent (pieces)

1,000100,000

Conversion Rate (% who order)

0.1%20%

Avg. Order Value

$10$2,500

Gross Margin (on orders)

5%100%

Postcard Printing & Postage Cost (per 1,000 pieces)

$/M

$550$950

Promotional Discount (% off avg. order value)

0%50%

Projected campaign results

Net Campaign Profit

Projected ROI 0%

Orders Generated0

Total Revenue$0

Gross Profit on Orders$0

Postcard Cost$0

Discount Cost$0

Cost per Acquisition$0

Break-even conversion rate Using the same calculation logic as the reference calculator.

Response scenarios

Conservative

0 orders$0 revenue

Expected

0 orders$0 revenue

Strong

0 orders$0 revenue

Results are estimates based on the inputs entered and do not guarantee actual campaign performance.